Movie Invite for PADI Members
PADI Members and their families are invited to view a special presentation of the film This is Your Ocean: Sharks Wednesday 16 Nov 2011 in Laguna Beach, CA. RSVP required.
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This special event, sponsored by marine artist Wyland, is a family-friendly event including a kids coloring contest. Please call 800 729 7234 ext. 2247, or email jannac at padi dot com with your PADI number, and how many children and adults would like to attend. A limited number of seats are available. You will receive a confirmation from us that we have room for your party.
This is Your Ocean: Sharks looks at the global plight of sharks and introduces the audience to a massive 14-foot tiger shark named Emma. Narrated by legendary oceanographer Dr. Sylvia Earle, this documentary takes you on an adventure with world renowned marine life artists Wyland, Dr. Guy Harvey, and shark expert Jim Abernethy.
Emmy award-winning producer George C. Schellenger directed and produced this timely documentary. “The decisions we make right now determine the future of these animals and the future of our oceans. We’ve made a film that’s like nothing else you’ve seen. It’s the start of a new paradigm.”
The film mostly focuses on the Bahamas but was shot around the world. For more information about the film, visit thisisyourocean.com.
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What Are You Doing for Shark Shout Out Week? |
Divers have a special appreciation for sharks that the average person (probably) doesn't understand. Together, we can raise awareness about the dangers facing these amazing creatures and take action to protect them.
Can you do one thing this week to help us spread the word?
Pasted below are some items you could include in your enewsletter or post to your Facebook wall. Encourage readers to forward the information to their family, co-workers, etc. Sharks will benefit from winning a few more friends, and your business information will be shared across the interwebs.
Shark Petitions
Two important petitions need your voice this October. You can link to these pages, or there's also a Shark Petitions widget for your website.
Link to the Sharks in Peril video (1 min)
http://ow.ly/6T2ds
Offer the AWARE Shark Conservation Diver Distinctive Specialty
This course can be taken by both divers and non-divers. To get started: download the course materials and apply for your instructor rating.
For more information on the Big Shark Shout Out Week, visit projectaware.org 
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Has Your Credit Card Info Changed Recently? |
Auto-renewal is a popular option for many PADI Members. Coming up the first week of November, PADI will start processing auto-renewal payments for 2012.
If your credit card information has changed in the past 12 months, please give our customer service department a call at: 800 729 7234 ext. 2495. The nice folks answering the phone can verify if we have your correct information and verify if you're set up for automatic renewal.
Please be advised: PADI's sales system does not talk to our membership database. In other words, if you've updated your credit card information on the online shopping cart or with a sales rep, the updated info will not have crossed over.
Benefits of auto-renewal
PADI (Americas) Instructors who opt in for auto-renewal save almost $20 versus the regular renewal rate.
Be the first kid on your blog to have a PADI eCard. The eCard is free to members who choose automatic renewal. You'll receive an eCard for your smartphone* with your highest professional certification level. The eCards will be available for download towards the end of 2011 (late-November / early December).
* iPhone and Android are supported, we're beta-testing the app for Blackberry
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PADI Marketing Material - Any Requests? |
Scuba Diving Posters, DVDs, Brochures, etc
Each year, PADI Americas Retail and Resort Members receive a free box of marketing material. In the past, we've sent posters, DVDs, a calendar, window clings, a mobile... all kinds of different things.
The marketing team is preparing the 2012 box o' marketing goodies. Are there any items that you'd like to see included? You can suggest something based on a type of program or a general idea for a promotional item.
Example program idea: Scuba Diving programs for children / college students
- A chart to show a student's progress through the Seal Team Aqua Missions (similar to what we had for Master Scuba Diver).
- A brochure describing how college students can earn credit either by earning scuba certifications and/or interning with the dive center.
Example promotional item idea: Tabletop flip display
The best ideas are stolen, right?. The next time you're out grocery shopping, or at a restaurant or the gym - keep an eye out for interesting displays.
Here's an example that's popular in casual dining restaurants (see image below). Would you use something like this in your dive center? You could, for example, display your upcoming dive trips, the different photo options for a Project AWARE card, etc.
To submit feedback or ideas for the 2012 marketing kit, please email Ashley dot Atkin at padi dot com. Or phone 800 729 7234 ext. 2237.
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Project AWARE Manual Download and Photo Contest |
Project AWARE Manual DownloadOur World, Our Water - the manual used when teaching the Project AWARE specialty - is available as a free download from the new Project AWARE website. The Project AWARE specialty counts towards the Master Scuba Diver rating and is something non-diving family members or students may be interested in.
While you're on the new site, become my dive buddy in My Ocean, or submit a photo for this month's contest: Weirdest Marine Debris. The grand prize winner receives an Intova C9 camera, a variety of gear from SCUBAPRO and a PADI elearning pass for a EANx speciality course. Two runners-up will each win a PADI elearning pass for a Digital Underwater Photography course
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