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Need PADI Logbooks or Tank Decals? |
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PADI's last day of business for 2011 is Friday December 23rd. But...
...the last day to order custom logbook binders or decals is this Friday 16 December.
This gives our vendor enough time to print the items and make a delivery before we close. Please contact your sales rep directly to order these items, they are not available from the online shopping cart.
Custom Logbook Binders
for PADI Dive Centers and Resorts
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| product is binder only does not include pages, patch, etc |
I am happy to announce that we will once again have the loose-leaf logbook pages again in 2012! The pages won't be available to order until 2012; stay tuned to PADI Instructor News for availability info.
Custom Tank Inspection Decals
for PADI Dive Centers and Resorts
Custom tank decals actually cost less than the generic decals. Custom decals are 25 cents each versus 60 cents each for generic. There is, however, a minimum order of 250/time for custom decals.
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| custom PADI tank inspection decals |
Custom logbooks and tank decals are a benefit of PADI Retail / Resort Membership. 
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New PADI eLearning Courses in Español and Russian |
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PADI IDC Enlina Ahora en Español
Подводное Интернет класс на русском языке! PADI's Open Water Course is now available online in Russian!
Are you currently offering our courses in multiple languages?
Most stores are set up to offer eLearning in all languages by default. If you want to opt-out, log on to the PADI Pro's Site and change the settings in My Account.
How to opt out of foreign language courses
Once logged in to the PADI Pro's Site, choose My Account from the main menu. Scroll all the way to the bottom of the page and click the bullet point eLearning courses offered by My Store.
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More Gift Ideas for Scuba Divers and Instructors |
Gifts for Scuba Divers - Part II
Airline Gift Card Baggage fees are a way of life these days, aren't they?
Neoprene Seat Covers
keep da stink out da seats
Project AWARE Swag
Scuba Tune-Up eLearning gift pass A thoughtful choice for buddies / students who haven't been diving recently
Drop Zone DVDs
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| $9.95/each or $14.95 for both |
Show off your love of the ocean even when you're not diving.
Deluxe logbook binder with pages - $14.99 Binder is approx 9.5" x 11" and comes with refill pages
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| while supplies last - product no 82380 |
If you like this post check out
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Are You Wasting Money on Marketing? |
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Don't Waste Money on Old School Marketing
None of us are rocking mile-high-bangs or a hockey haircut, but some businesses are still advertising like it's 1992 - Yikes! Marketing tactics, like underwear, get old and have to be thrown away.
The ambiguous, "our yellow book reaches more than 250,000 people in your area," - that doesn't cut it anymore. In this day and age, you should be able to point at each and every customer and know what brought them in your door.
With 2012 on the horizon, why not throw away your least-effective marketing effort and try a new one?
If you're not sure where students come from, you can easily send out a free survey using surveymonkey.com (or a similar service) to your current database. For future customers, make up a "how did you hear about us" card and put it in your OW student kit.
Referral Program: Bring a Friend to the Pool
What if you certified 20% more divers in 2012 than you did in 2011?
When Open Water students invite a friend to try scuba, 20% of those friends end up registering for an open water class. Does the cost for an extra hour of pool time pay for itself if you get a 20% return in investment?
Gather Positive Testimonials and Online Reviews
Online reviews are critical to attracting new customers. So let's talk about a few ways you can beef them up.
- Ask loyal customers to post a review to Google or Yelp. Offer a prize for the most colorful review (determined by popular vote).
- Invite new customers to review your business on Google or Yelp: "bring in a print out of your review and receive 10% off your next class." To promote the idea, attach the offer to the student's cert card, or send in a follow up email.
Planning to buy Facebook Ads? Increase Your Likes
Facebook users are more likely to click on an ad from a business their friend already Likes. Makes sense, a personal endorsement means a lot.
Before you invest in Facebook ads, build up a solid user base and make your page a place with fun and engaging content. How to go about this? I'm glad you asked...
Recently I worked with a dive center to increase their Facebook likes from 187 to over 700 in about eight months - without spending a dime. Here are some of the more effective things we tried:
Discussion Contests
(click image below for an example)
Guess the Mystery Fish
This one works well for boosting impressions
Pasted below is a chart showing which activities brought in the most new Likes and how many times we ran a particular promotion.
The Facebook Ads referenced above were from free coupons received in the mail / torn out of magazines.
Want more?
https://www1.gotomeeting.com/register/151356392
After registering you will receive a confirmation email containing information about joining the Webinar.
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Creating a Memorable Holiday eCard |
Scuba-Themed Holiday eCardsTis the season for holiday eCards. If you've already Elf'd yourself, or want to create something specifically-scuba, here are some ideas:
Email subscribers may need to click through to view the images / video in this post.
The Simple Option: Image with Text
Here is a short and sweet greeting with festive Christmas Tree worms.
Animated Underwater eCards Choose from a variety of styles at joandjoe.com - there is a fee of $17/year.
Jo and Joe supports Project AWARE, please enter donation code: "AWARE" during sign-up. Photo Slideshow
 Use images from your 2011 dive trips or dive club activities to create a 2011 recap video at animoto.com. The program is very easy to use, just upload your images and the website does the rest.
A 30 second video slideshow with about 12 photos is free. Longer videos will run you $5. Choose from six holiday themes and twelve music clips (you can also upload your own tune). I made a sample video (see below) with some travel photos I've collected over the years.
Important Considerations... Your eCard is also a marketing piece. Create something your customers will want to share, and you've got instant word of mouth advertising. Some ideas:
Invite customers to submit their best 2011 images for possible inclusion in the year-end eCard. Customers will look forward to opening your year-end greeting to see if their shot was chosen. If you don't want to do the judging, use a Facebook App such as Offerpop to create a fan voting page.
You could also include a special offer within your greeting. For example: Join us for a year-end celebration at XYZ location. The first round is on us! Here is an example from a restaurant:
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