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PADI Marketing Material - Any Requests? |
Scuba Diving Posters, DVDs, Brochures, etc
Each year, PADI Americas Retail and Resort Members receive a free box of marketing material. In the past, we've sent posters, DVDs, a calendar, window clings, a mobile... all kinds of different things.
The marketing team is preparing the 2012 box o' marketing goodies. Are there any items that you'd like to see included? You can suggest something based on a type of program or a general idea for a promotional item.
Example program idea: Scuba Diving programs for children / college students
- A chart to show a student's progress through the Seal Team Aqua Missions (similar to what we had for Master Scuba Diver).
- A brochure describing how college students can earn credit either by earning scuba certifications and/or interning with the dive center.
Example promotional item idea: Tabletop flip display
The best ideas are stolen, right?. The next time you're out grocery shopping, or at a restaurant or the gym - keep an eye out for interesting displays.
Here's an example that's popular in casual dining restaurants (see image below). Would you use something like this in your dive center? You could, for example, display your upcoming dive trips, the different photo options for a Project AWARE card, etc.
To submit feedback or ideas for the 2012 marketing kit, please email Ashley dot Atkin at padi dot com. Or phone 800 729 7234 ext. 2237.
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